The Graduate Communications Assistant is positioned in the Center for Advanced Studies in Child Welfare (CASCW) at the School of Social Work. CASCW has joined the Minnesota Department of Human Services (DHS) in a joint project to co-create and operate the Minnesota Child Welfare Training Academy (MNCWTA). This position helps the communications team by focusing on social media efforts such as communication strategy, content creation, and execution, as well as researching and analyzing content for all communication channels.
The Communications Assistant reports to Communications Director, Bill O’Connor, and is located 2 miles north of the St. Paul campus.
The University of Minnesota encourages a healthy work life balance for employees. CEHD is committed to an excellent employee experience, offering a flexible work environment that meets the needs of students, staff, faculty, and the communities we serve. Flexible work arrangements may include flexibility in schedule and/or work location. Please note that 100% remote work requires approval. All UMN employees are expected to follow applicable public health and safety procedures.
Job Responsibilities Overview
- Write content (social media posts, newsletter articles, blog posts, and more) to help inform and engage child welfare professionals throughout Minnesota (25%)
- Manage and schedule content for social media accounts (Facebook, Twitter, Instagram, LinkedIn) with a focus on developing our audience and finding the right voice for each social media platform. Engage with audiences by responding to posts and messages; help monitor email communication (25%)
- Proofread written content (5%)
- Research, follow, and share content created by colleagues, partners, peer institutions, child welfare experts, opinions and news (15%)
- Collaborate with the communications team to share ideas and provide feedback on visual and written content, the use of photography, video, themes, and event/conference participation (10%)
- Research social media demographics, survey our current audience, explore other social media options, and make recommendations to improve overall engagement and connection (5%)
- Maintain analytics and create reports to show communication metrics for website, newsletter, social media, and video channels; maintain editorial calendar (5%)
- Help manage stock photography, graphics, and images; explore visual communication ideas and work with graphic designers to create images for social media (5%)
- Gather feedback and content ideas for potential social media posts (5%)
To apply, email your resume and a letter of interest to Emily Batts (email@example.com).